International Brand Media & Analytics Manager

• Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity
• Oversee localized media campaign deployment across all global markets, ensuring on-time delivery against objectives while driving cross-market efficiencies and alignment with broader global goals
• Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders
• Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency
• Guide global agency partners in developing media plans that build brand awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling
• Work cross-functionally with growth and data teams to build unified audience segmentation strategies and map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling)

Benefits

• Medical, dental, and vision insurance for employees and dependents
• Employee assistance programs focused on mental health
• Personalized workplace adjustments for diverse needs and abilities, including physical, mental, and neurodivergent considerations
• Access to mental health apps
• Onsite wellness centers
• Support programs including menopause benefit
• Counseling services
• Second medical opinion for you and your loved ones
• Medical advocacy program for transgender employees
• Competitive compensation
• Regular bonus and equity performance grant opportunities
• Generous 401(k) and regional retirement plans
• 1-on-1 financial coaching
• Annual cross-company compensation review and pay equity analysis
• Fertility and growing family assistance
• Parental leave and baby bonding leave
• Elder care and support
• Backup childcare
• Survivor income benefit
• Caregiver leave
• Paid time off, including vacation, bereavement, sick leave, parental leave, disability, and holidays
• Jury duty leave
• Military leave
• Hybrid work model with remote work opportunities also available
• Educational reimbursement
• Peer learning and coaching platform
• Donation matching programs
• Employee resource groups
• Volunteer hours
• Internal community groups and local culture clubs
• Inspiring spaces to work, recharge, and collaborate with fellow Waymonauts
• On-site meals and snacks
• Fitness centers, massage programs, and ergonomic support
• On-demand fitness, wellbeing, and cooking classes
• Commuter benefits

Key responsibilities

• Lead the strategy and deployment of high-impact brand media across digital and offline channels to build market-wide familiarity.
• Oversee localized media campaign deployment across all global markets, ensuring on-time delivery against objectives while driving cross-market efficiencies.
• Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline.