Senior Digital Strategist (Atlantic Records)

• Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Charli xcx & Fred Again… to emerging names such as Barry Can’t Swim Erin LeCount and Maisie Peters
• You’d be joining the Atlantic UK digital team, who work hand in hand with marketing and our US counterparts to construct our artist campaigns; driving amplification online, growing audiences and galvanising fan communities forming around our artists. We’re looking for a highly dynamic digital marketeer with an innate curiosity to think two steps ahead of a constantly landscape, break artists and deliver best-in-class campaigns
• As a Senior Digital Strategist, you will be the driving force behind the end-to-end planning and execution of first-class campaigns for our artists, focused on engaging and growing their audience online
• You’ll work in collaboration with a wide variety of stakeholders to ensure all touchpoints across social, content, community building, 1st-party data and creator strategy are leveraged to grow and engage fanbases
• This role is a fantastic opportunity to further grow your skills as an experienced digital marketeer in a super dynamic and creative environment whilst deliver campaigns for some of the world’s most exciting artists
• Manage a roster of artist campaigns; delivering digital marketing strategies covering the full spectrum of social, community, direct-to-fan and influencer marketing
• Work closely with artists and managers to architect end-to-end (ideation, production, and distribution) content strategies for their campaigns across all major social platforms - actively contributing to the creative process
• Drive the strategic direction and daily management of artist social media accounts, ensuring content is platform-native and optimised for engagement
• Construct powerful content ecosystems around an artist beyond their owned social channels - encompassing asset supply and strategy around HQ, third-party and fan pages
• Collaborate with the Direct-to-Fan and Community team to develop strategies and initiatives to grow and utilise our artist’s 1st party data as well as build and nurture fan communities across platforms like Discord, Reddit etc
• Work closely with the Creator marketing team on influencer strategies, helping to identify briefs and key creators / pages to drive track-level usage and artist awareness
• Source and collaborate with the best content creators and independently manage social-first content shoots, briefing suppliers, and ensure quality deliverables
• Work closely with our social partners to deliver on platform support and best in class strategy across Meta, TikTok, YouTube, Snap
• Own campaign tracking, documentation, and reporting on assigned projects
• Maintain constant use of data and insight tools to inform strategic decisions around your campaigns

Key responsibilities

• Plan and execute first-class digital marketing campaigns for artists, focusing on audience engagement and growth.
• Collaborate with various stakeholders to leverage all touchpoints across social media, content, community building, and influencer marketing.
• Manage a roster of artist campaigns, delivering digital marketing strategies covering the full spectrum of social, community, direct-to-fan, and influencer marketing.