Senior Marketing Manager (Reuters Events)

• Experience marketing to senior executive and C-level audiences with the ability to communicate effectively at senior levels
• Significant proven experience developing and executing B2B marketing strategies within B2B events, media, or professional services sector
• Excellent written and verbal communication skills with the ability to present insights and recommendations to senior stakeholders
• Proven experience managing teams and providing strategic leadership in a marketing context
• Highly organized with excellent project management capability; ability to manage multiple complex campaigns simultaneously
• Resilient, results-focused, and commercially aware with the ability to thrive in a fast-paced, dynamic environment
• Confident negotiator with strong stakeholder management and relationship-building skills across internal and external partners
• Track record of successfully delivering integrated multi-channel marketing campaigns that drive measurable business results
• Strong data and analytics capability; ability to use reporting tools (Google Analytics, Salesforce, CRM systems) to evaluate performance and drive optimization
• Demonstrated expertise in B2B events marketing, including campaign planning, audience development, and lead generation
• Experience marketing to senior executive or C-level audiences
• Experience working with external partners, media partners, or agencies
• Understanding of lead generation and customer acquisition strategies in a B2B environment

Key responsibilities

• Lead the development and execution of integrated marketing strategies across a portfolio of global conferences and premium content products.
• Oversee the planning and execution of integrated, multi-channel marketing campaigns across email, web, content, paid media, partnerships, events, and social channels.
• Drive delegate acquisition, audience growth, and lead generation through targeted, data-driven go-to-market strategies and demand generation initiatives.