P
source · wttj·req · jb_33a3a1cf1f·listed 6h ago
Digital Media Strategist (EMEA)
Palo Alto Networks·London, United Kingdom·Hybrid·Full-time
Sourced listing · wttjNo salary disclosed
compensation · not disclosed
Salary not shared
Sign up to see our estimate based on role, location, and seniority.
source · estimate pending
Summary
the pitchJoin Palo Alto Networks as a Digital Media Strategist for the EMEA region. In this execution-focused role, you will lead our digital media strategy and content syndication engine, bridging the gap between global campaign objectives and tactical execution. You will design media strategies that engage entire buying groups, manage media plans across various channels, and connect media metrics to real-world business outcomes. This position offers a range of benefits, including healthcare, wellness programs, professional development, financial incentives, and flexible time off.
Role
posted by company- Business Acumen: You understand the P&L. You can speak the language of Sales and Product as comfortably as you speak the language of CPMs and CTRs
- Experience: 7 years of hands-on experience in B2B digital media planning and execution within the technology or SaaS sector. You’ve successfully navigated the complexities of long sales cycles and multi-stakeholder buying committees
- EMEA Market Expertise: Deep understanding of the EMEA media landscape and the nuance of the local markets, balancing brand-building with the aggressive demand-gen required in B2B SaaS
- Education: Bachelor's degree in Marketing or related field of study
- The Toolkit: Understanding of the modern media stack - Google Marketing Platform, LinkedIn, and Intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essential
- Strategic Breadth: Proven ability to influence creative and content strategy through the lens of media performance
Key responsibilities
- Lead the development and execution of digital media strategies across the EMEA region, focusing on content syndication and demand generation.
- Act as the bridge between global campaign objectives and tactical execution, ensuring alignment with regional market realities and buyer journeys.
- Design and implement media strategies that engage and progress entire Buying Groups within target accounts, utilizing a variety of digital channels.