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source · wttj·req · jb_26407ba1dd·listed 2w ago
Senior Product Marketing Manager
Workiva·London, United Kingdom·Hybrid·Full-time
Sourced listing · wttjNo salary disclosed
compensation · not disclosed
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Summary
the pitchJoin Workiva as a Senior Product Marketing Manager, where you'll shape product marketing for one of our core areas in EMEA: Finance, GRC, or an Industry. In this high-impact individual contributor role, you'll work across sales, marketing, and product leadership to bring Workiva's innovations and value propositions to life. You'll develop clear, differentiated messaging and positioning, shape the go-to-market strategy, and engage directly with customers and industry leaders.
Role
posted by company- 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
- Up to 25% travel for customer engagements, field events, and internal meetings across EMEA
- Bachelor’s Degree in marketing or a related field
- Reliable internet access for any period working remotely and not in a Workiva office
- Familiarity with European regulatory environments and experience running GTM across multiple countries
- Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners
- Cross-Functional Influence: Proven ability to align Sales, Product, Enablement, and Customer Success behind a shared plan
- Customer Focus: Track record of turning buyer and market insight into positioning that wins
- AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
- Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management)