Director, Revenue Marketing

Join Kyriba as the Director of Revenue Marketing, where you will develop and execute strategies to drive brand awareness, engagement, and demand generation. You will analyze marketing-sourced pipeline and bookings performance, optimize marketing channels, and focus on inbound handraisers coming to Kyriba.com. This role requires a strong foundation in data analytics and the ability to translate data into actionable strategies. You will work closely with go-to-market leaders and ensure the entire funnel runs smoothly and intelligently.

Key responsibilities

• Develop and execute demand generation strategies informed by real-time signals, moving away from static, pre-scheduled campaigns.
• Collect, interpret, and analyze data from multiple sources to identify buyer intent signals, such as website visits, content downloads, email clicks, and firmographic changes.
• Work with and manage signal-tracking and marketing automation tools to enable proactive engagement and streamlined processes.