V
source · wttj·req · jb_17c981ff5e·listed 4h ago
CRM Manager
Vivobarefoot·Bristol, United Kingdom·Hybrid·Full-time
Sourced listing · wttjNo salary disclosed
compensation · not disclosed
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Summary
the pitchJoin our mission to combat toxic, sedentary lifestyles and improve the health of both humans and the planet. As a Lifecycle & Journey Specialist, you will own and optimize customer engagement across their lifecycle, improving retention and extending customer lifetime value. You will work cross-functionally with various teams to turn customer insights into practical improvements that drive measurable impact. Your responsibilities will include executing and optimizing lifecycle communications, owning and optimizing high-impact customer journeys, designing and running A/B tests, and tracking and reporting on lifecycle performance.
Role
posted by company- A good understanding of email marketing best practices including GDPR and e-privacy laws
- 3+ years’ experience in CRM and retention for a high growth and data driven organisation
- Hands-on experience of working with Email Service Providers (ESPs) and other CRM tools
- Results driven, comfortable analysing performance numbers and with a keen desire to optimise all customer touch points
- Hands-on experience with customer data and segmentation, referring to data points to inform segmentation strategies
- Strong communication skills and experience in Stakeholder engagement
- Well-versed in working with design and copywriting teams to deliver best-in-class creatives, with very high production volumes
- Comfortable being autonomous and self-directed
- Experience working directly with web developers and/or data engineers on CRM projects
Key responsibilities
- Ownership and optimization of lifecycle communications across CRM channels (email, SMS, in-app) and referral.
- Development and maintenance of automated flows across key lifecycle stages (e.g. onboarding, post-purchase, re-engagement).
- Design and execution of A/B tests across messaging, timing, channel mix, and personalization to continuously improve lifecycle performance.