Lifecycle Marketing & Loyalty Director

Company Description

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels. 

Job Description

For around 100 years, Quadient has grown through traditional sales channels. Now we're building something new: a digital go-to-market engine that puts the customer experience at the heart of how we grow. We're looking for a Director, Lifecycle Marketing and Loyalty to help lead that change.

This is a rare chance to shape a function at a pivotal moment. You won't be inheriting a finished playbook. You'll be writing it.

Why this role matters

Our e-commerce loyalty program is a key pillar of our long-term growth strategy. It's already established in the US for our small business customers, and the next step is big: expanding it into the mid-market and across regions, and making it far more personal along the way. You'll own that journey, along with the full customer lifecycle from onboarding and adoption through to renewal, win-back and long-term loyalty.

What you'll do

• Set the global lifecycle marketing strategy, working with senior marketing leadership to drive retention, loyalty and customer lifetime value
• Lead the growth of our loyalty program into new segments and markets, bringing in personalization, segmentation and automation to move it beyond standard
• Design customer journeys that feel relevant and connected across email, direct mail, web, in-app and product
• Lead two teams, CRM & Retention and Content Strategy & Production, ensuring content flows directly from lifecycle strategy
• Build a test-and-learn culture, with clear KPIs and measurement that show what's working and why
• Partner with E-Commerce, Digital Experience, Sales, Analytics, IT and R&D to move the agenda forward, even when there's no precedent to follow

Key responsibilities

• Set the global lifecycle marketing strategy, working with senior marketing leadership to drive retention, loyalty and customer lifetime value.
• Lead the growth of the loyalty program into new segments and markets, bringing in personalization, segmentation and automation to move it beyond standard.
• Design customer journeys that feel relevant and connected across email, direct mail, web, in-app and product.