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source · wttj·req · jb_6663ae8486·listed 4d ago
Head of Demand Generation & Growth
Novidea·London, United Kingdom·Remote·Full-time
Sourced listing · wttjNo salary disclosed
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Summary
the pitchJoin Novidea as the Head of Demand Generation & Growth, where you will lead the design, governance, and optimization of our global demand generation engine. You will own the global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programs, and pipeline creation model across multiple regions. This highly cross-functional role requires strong analytical skills, experience in demand generation, and excellent communication abilities.
Role
posted by company- 3+ years managing marketing teams with measurable pipeline outcomes
- Strong analytical capability and data-driven decision-making skills
- Experience within insurance technology, financial services tech, or adjacent sectors — an advantage
- Proven track record designing and scaling global demand generation programmes in SaaS, InsurTech, FinTech, or Enterprise Software
- 7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing
- Experience working closely with enterprise sales organisations and revenue operations teams
- Excellent communication and stakeholder management skills
- Deep expertise in pipeline creation, ABM, intent-led marketing, digital marketing, and content strategy
- We hire people, not just skills. We encourage you to apply if you think this role is a great fit for you, even if you don’t meet 100% of the requirements
Key responsibilities
- Own and optimize Novidea’s global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programmes, and pipeline creation model.
- Lead the global ABM strategy, including frameworks, playbooks, buying committee engagement models, and account progression programmes, while defining and continuously refining ICP, market segmentation, account prioritisation, and targeting strategies.
- Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy, while monitoring pipeline contribution, campaign performance, and ROI.