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source · wttj·req · jb_74bff9b30b·listed 22h ago
Role: Head of Sales (GTM)
Lynx Educate·London, England, United Kingdom·Remote·Contract
Sourced listing · wttjNo salary disclosed
compensation · not disclosed
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Summary
the pitchJoin Lynx as the Head of Sales (GTM) and take charge of our B2B pipeline generation. This role combines strategy and execution, requiring a hands-on approach to identifying ideal customer profiles, building target lists, creating outreach campaigns, and leading our go-to-market strategy. You will also oversee one SDR and report on pipeline and campaign performance. Ideal candidates have 5+ years of B2B sales experience, excellent copywriting skills, and a data-driven mindset.
Role
posted by company- 5+ years of experience in B2B sales, business development or growth, with a focus on outbound and top of funnel
- Excellent copywriting skills: you know what makes a target customer open something rather than delete it
- Proven ability to build strong target lists
- Hands-on experience with Lemlist, Salesforce and HubSpot
- Comfortable owning both strategy and day-to-day execution, with no need for a large team behind you
- Analytical and numbers-focused: you let the data change your approach
- Excellent written and spoken English
- Proficient in using Claude, for example to research accounts, draft and test outreach copy, and analyse campaign data
- Based in the UK
**Ideal Experience**
- Understanding of, or experience in, the social value bid space
- Proven experience closing revenue through this kind of work
- Able to speak confidently about follow-up approach, cadence, positioning a problem to sell to someone, and creative ways of getting in front of clients
- Experience with Make for automation
Key responsibilities
- Identifying and refining ideal customer profiles, building strong target lists, and prioritizing high-value targets for outreach.
- Creating and testing outreach campaigns, writing compelling messaging, and actively engaging with target customers.
- Leading the go-to-market strategy, reviewing campaign data, and adjusting approaches based on performance metrics.