Marketing Manager, FT Live (12-month Parental Cover)
Summary
the pitchJoin the Financial Times, a leading global news organization, as a Marketing Manager for FT Live. In this 12-month parental cover role, you will drive the growth and success of FT Live's high-profile events portfolio, develop strategic marketing plans, and engage target audiences. You will collaborate closely with various teams across the Financial Times to deliver integrated marketing campaigns and contribute to revenue targets.
Role
posted by companyJoin the Financial Times, a leading global news organization, as a Marketing Manager for FT Live. In this 12-month parental cover role, you will drive the growth and success of FT Live's high-profile events portfolio, develop strategic marketing plans, and engage target audiences. You will collaborate closely with various teams across the Financial Times to deliver integrated marketing campaigns and contribute to revenue targets.
Key responsibilities
- Develop and implement data-driven, multi-channel marketing strategies to increase event awareness, reach, delegate attendance and sponsorship revenue.
- Identify and target new audience segments, demonstrating market insights to refine messaging and campaign effectiveness.
- Lead the development of value propositions and audience messaging aligned to FT Live’s brand and event objectives.