Senior Marketing Manager, Demand Generation Campaigns
Summary
the pitchJoin the Financial Times, a leading global news organization, as a Senior Marketing Manager for Demand Generation Campaigns. In this role, you will design, plan, and orchestrate integrated B2B demand generation campaigns that drive customer acquisition, lead generation, and pipeline growth. You will work closely with the Global Head of Marketing and the wider B2B Marketing organization to develop global campaign strategies and integrated campaign plans. This position offers a collaborative culture, opportunities for growth, and a commitment to diversity, equity, and inclusion.
Role
posted by companyJoin the Financial Times, a leading global news organization, as a Senior Marketing Manager for Demand Generation Campaigns. In this role, you will design, plan, and orchestrate integrated B2B demand generation campaigns that drive customer acquisition, lead generation, and pipeline growth. You will work closely with the Global Head of Marketing and the wider B2B Marketing organization to develop global campaign strategies and integrated campaign plans. This position offers a collaborative culture, opportunities for growth, and a commitment to diversity, equity, and inclusion.
Key responsibilities
- Develop and lead the global demand generation campaign strategy in support of customer acquisition, lead generation, and pipeline growth.
- Design multi-channel campaign plans aligned with audience priorities, commercial objectives, and go-to-market strategies.
- Monitor campaign performance, pipeline contribution, and marketing effectiveness across channels, and drive continuous improvement through structured campaign reviews.