K
source · wttj·req · jb_6189e241af·listed 2w ago
Director / Head of Marketing
Keyrock·London, United Kingdom·Remote·Full-time
Sourced listing · wttjNo salary disclosed
compensation · not disclosed
Salary not shared
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Summary
the pitchJoin Keyrock, a leading digital asset market maker, as the Head of Marketing. In this transformative role, you will take full ownership of our marketing strategy, rebrand Keyrock, and reposition us as the market evolves from crypto-native to institutional. You will work closely with the CCO and commercial team to drive measurable commercial impact and build a high-impact team augmented by AI tooling. This is not a maintenance role; it is a transformation mandate with full discretionary decision-making on how to implement our commercial strategy.
Role
posted by company- Detail-oriented. Despite the strategic focus, you sweat the details on brand consistency, messaging precision and design quality
- Human-centric. You connect with people, build followership and bring teams along
- Confident and assertive. You project authority. You bring conviction and directness - you challenge constructively and don't default to consensus. You bring edge, energy and a slightly audacious style
- Crypto-native. You have been through market cycles. You understand blockchain technology deeply but you are pragmatic, not ideological. You know this is not a binary world
- An exceptional communicator. You can face institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge. You switch between both with ease
- A brand-builder, not an ops person. You are inspiring, not operational. You set direction, tone and creative vision
- A challenger mindset. You dare to think differently, question the status quo and push things forward through constructive tension
- Strong communication skills Exceptional fluency in English, both written and spoken
- Track record of building or transforming a brand in a fast-moving, commercially-driven environment
- Based in or closely aligned with the CET time zone
- Deep understanding of the crypto market, its participants and its culture
- Significant experience in marketing leadership at a crypto or digital-asset firm
- Experience positioning a firm through a TradFi/crypto convergence narrative
- Exposure to publicly listed or IPO-track companies
- Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
- Experience working with or building AI-augmented marketing functions