Accessories Marketing Specialist
Summary
the pitchJoin MSX, a global leader in mobility solutions, as an Accessories Marketing Specialist. In this role, you will be responsible for maximizing accessory sales and profitability, acting as the go-to expert for Ford's accessory portfolio. You will work closely with dealers, suppliers, and various internal teams to ensure the success of accessory sales. This position offers a competitive salary, flexible working methods, and opportunities for career advancement.
Role
posted by companyCompany Description
MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement.
With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.
Job Description
Join us to lead the way in maximizing accessory sales and profitability, acting as the go-to expert and innovator for Ford’s accessory portfolio.
Responsibilities
- Improve sales and profitability of Ford accessories
- Act as subject matter expert for accessory product queries, liaising with dealers, the field team, product marketing team, FCSD-E marketing team, Technical Services and Daventry Parts Distribution Centre
- Ensure dealers have the right product support materials (fitting instructions etc) to support accessory sales
- Act as main point of contact with current/future suppliers for supplier-branded accessories, to identify product / marketing / sales opportunities
- Identify additional accessories opportunities, evaluate the business case and work with suppliers / FCSD-E to bring accessories to market
- Leverage the launch of new model launches to increase sales of accessories
- Support the pricing of accessories to ensure that we maximise sales and profitability
- Support the Accessory Marketing team in the development of programmes and comms materials (e.g. image accuracy)
- Work with Henry Ford Academy to ensure that accessories are integrated into dealer training courses
- Ensure accessories are communicated in Ford of Britain Vehicle Brochures and approve FCSD content for all brochures in Burrows Ibrams and Nuworld online system
- Provide insight into the accessory competition (Halfords, on line retailers and other Vehicle Manufacturers) to identify best practice
Key responsibilities
- Maximizing accessory sales and profitability, acting as the go-to expert and innovator for Ford’s accessory portfolio.
- Improving sales and profitability of Ford accessories, and ensuring dealers have the right product support materials.
- Identifying additional accessories opportunities, evaluating the business case, and working with suppliers to bring accessories to market.