Senior Product Marketing Manager - Pricing and Product GTM Strategy
Summary
the pitchJoin Malt, Europe's leading freelance marketplace, as a Senior Product Marketing Manager. In this role, you will own Malt's global pricing and packaging strategy, inform product strategy, develop customer personas and messaging frameworks, build competitive intelligence, and manage analyst relations. You will work cross-functionally with Product, Commercial, Finance, and Marketing teams. The position offers a hybrid remote work policy, 30 days of annual leave, stock options, private health insurance, and more.
Role
posted by companyJoin Malt, Europe's leading freelance marketplace, as a Senior Product Marketing Manager. In this role, you will own Malt's global pricing and packaging strategy, inform product strategy, develop customer personas and messaging frameworks, build competitive intelligence, and manage analyst relations. You will work cross-functionally with Product, Commercial, Finance, and Marketing teams. The position offers a hybrid remote work policy, 30 days of annual leave, stock options, private health insurance, and more.
Key responsibilities
- Ownership of Malt’s global pricing and packaging strategy, fee structures, and monetization models.
- Conducting ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures.
- Building and refining customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market.